Growing pills on a plant: Why Himalaya Drugs' strange formula works - Economic Times
Himalaya Drugs' strange formula works
Part FMCG, Part Pharma - Rs 1,200-crore Himalaya: the pharmaceutical business and the 'FMCG' business, both have evolved rapidly in the past five years and now marketing in 82 countries.
Himalaya address this in two ways. Besides its battery of medical representatives, it has taken the lead in adopting the high standards of manufacturing and sourcing that allopathic drug manufacturers are mandated to take. Himalaya makes ayurvedic drugs, it promotes these drugs through the allopathic doctors' network. Unlike Ranbaxy which advertises its Revital pills on television, Himalaya doesn't. Instead, it uses its medical representative network to influence allopathic doctors to prescribe its herbal formulations.
One division with 160 medical representatives focuses on building awareness about Himalaya's products in medical colleges, especially medical students.
"People are more willing to try nutritional supplements and wellness solutions that ayurveda offers. For more chronic conditions and curatives, they tend to turn to allopathy,"
Himalaya Drug Company – Fact Sheet
Revenue – Rs,1200 crores – india Revenues (63.5% ) and International revenues (36.5%)
Number of doctors reached – 400,000
Number fo Chemist outlets tapped – 200,000
Number of Medical representatives – 2,000
Number of countries in which Himalaya products sold - 82